Study and Play America Ltd – Privacy Policy (UK)
1. Introduction
Study and Play America Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to personal data relating to recruits, parents or legal guardians, website users, and other individuals who interact with our services.
2. Who We Are Study and Play America Ltd is registered in England and Wales.
Registered Address: Doriel, Woodland Way, Tadworth, Surrey, KT20 6NX, United Kingdom
Contact Details:
Email:
● henry@studyandplayamerica.co.uk
● chris@studyandplayamerica.co.uk
● accounts@studyandplayamerica.co.uk
Data Protection Contact: Accounts & Administration Department
Email: accounts@studyandplayamerica.co.uk
3. Personal Data
We Collect We may collect and process the following categories of personal data:
a. Identity Data
● Full name
● Date of birth (recruits only, where required for college placement and eligibility purposes)
● Parent or guardian name(s) for communication and billing purposes
● Academic grades/scores
● Testimonials from designated individuals
● Photography and athletic video representation
b. Contact Data
● Email address
● Telephone number
● Postal and billing address
c. Transaction Data
● Service details
● Payment references ~
We do not store or have access to card numbers or bank account details.
d. Communications Data
● Records of correspondence
● Preferences relating to communications and updates
e. Special Category Data
● Health or medical information provided voluntarily and only with explicit consent, where relevant to college placement, eligibility, or safeguarding requirements
f. Photographs and Video Content
● Headshots for identification and recruitment purposes
● Photos and videos of recruits participating in golf
● Marketing and social media content unless otherwise instructed by the Client in writing at time of signing and returning S&PA General Service Agreement (GSA)
4. How We Collect Personal Data
We collect personal data when you:
● Complete forms or enter into a service agreement with us
● Contact us via email, phone, or other communication channels
● Use our website (via cookies and similar technologies)
● Are referred to us or where data is received from trusted service providers
5. Lawful Bases for Processing
We process personal data under one or more of the following lawful bases: Contract – where processing is necessary to deliver our services
Legitimate Interests – to operate, improve, and promote our services in a proportionate and expected manner
Legal Obligation – to comply with applicable laws and regulations
Consent – particularly for special category data, marketing communications, and use of images
6. Purposes for Which We Use Personal Data
We use personal data to:
● Provide and manage our services and client relationships
● Facilitate college recruitment and placement processes
● Communicate with recruits, parents, colleges, and coaches
● Process payments and maintain financial records
● Share relevant information about competitions, colleges, and opportunities
● Improve our website, services, and internal processes
● Promote achievements, events, and signings on social media (where appropriate consent is provided)
● Prevent fraud and comply with legal obligations
7. Children’s Data
Study and Play America Ltd primarily works with children and young people under the age of 18.
We process children’s personal data only with the consent and involvement of a parent or legal guardian, unless the individual is legally able to provide consent themselves. Parents or guardians may exercise data protection rights on behalf of their child at any time. Children’s data is processed strictly for educational, athletic, safeguarding, and recruitment purposes.
8. Marketing Communications
We may send information relevant to our services, events, competitions, and academic or athletic opportunities.
● We will obtain explicit consent where required
● You may opt out of marketing communications at any time
● We do not sell personal data to third parties
9. Sharing Personal Data We may share personal data with:
● U.S. colleges, coaches, and athletic programmes
● Service providers acting on our behalf (e.g. IT, CRM, email, hosting, payment processors)
● Professional advisers (lawyers, accountants)
● Regulators or law enforcement authorities where legally required All third parties are required to safeguard personal data and process it only in accordance with our instructions and applicable law.
10. International Data Transfers
Some personal data may be transferred outside the UK, including to the United States.Where this occurs, we ensure appropriate safeguards are in place, including:
● UK International Data Transfer Agreements (IDTA)
● UK Addendum to EU Standard Contractual Clauses
● Adequacy decisions where applicable
11. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
● Access controls and authentication
● Encryption of data in transit
● Staff training on data protection
● Regular system monitoring and vendor due diligence
12. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, regulatory, accounting, or reporting obligations. Data is then securely deleted or anonymised.
13. Your Rights
Under UK GDPR, you have the right to:
● Access your personal data
● Request correction of inaccurate data
● Request erasure of data
● Restrict or object to processing
● Request data portability
● Withdraw consent at any time To exercise your rights, contact:
accounts@studyandplayamerica.co.uk
14. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects. All recruitment guidance and placement decisions involve human assessment.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.
16. Complaints
If you have concerns regarding our handling of personal data, please contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://www.ico.org.uk
Telephone: 0303 123 1113
17. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version is available upon request by contacting accounts@studyandplayamerica.co.uk.
Contact Us
Registered Office Address:
Study and Play America Ltd Doriel, Woodland Way Tadworth, Surrey KT20 6NX United Kingdom
Email:
accounts@studyandplayamerica.co.uk
Last Updated: 01 October 2025 
